Jeremy McKoon
My Resume
I’m Jeremy McKoon

Jeremy McKoon
DESIGNER AND MARKETER
For over 10 years, I have communicated professionally on and off the stage. This experience taught me a lot about audiences and how to read and adapt to them. Your audience is the most important part of all your communication elements. See the connection?
Jeremy’s work experience

Starpower National Talent
Feb 2015 – Ongoing
Senior Marketing Director
Aug 2017 – Ongoing
Responsibilities
- Website and SEO consultation
- Email marketing consultation
- Blog and Newsletter consultation and content creation
- Design and manage social media content across various channels
- Create and edit video for all digital marketing efforts and channels
- Coordinate social media and digital marketing efforts on up to eight shows per week
- Design and managing Snapchat Filters for Starpower and its sister companies
Achievements
- More than doubled Starpower’s Instagram following to nearly 40,000
- Starpower reached an average 800 engagements per post in 2018 on Instagram
- Nearly doubled Starpower’s Facebook following to more than 32,000 followers
- Positioned Starpower and its sister companies as world leaders on Snapchat Filters in the dance competition industry, achieving more than 2.5 million views at less than 1/2 a cent per view
Regional Marketing director
Aug 2015 – Ongoing
Responsibilities
- Market to dance studios on the West Coast United States
- Host and Direct up to 14 regional dance competitions, managing over 5,000 routines, 1,000 dancers and 2,000 attendees per year with a small team of 10 employees per competition
Achievements
-
Re-established Starpower as the premier dance competition on the West Coast United States, projecting over 6,000 routines and nine sold out shows in 2019
Social media Director
Aug 2015 – Aug 2017
Responsibilities
- Designed and managed social media content across various channels
- Created social media contests geared to increase Starpower’s following online
Achievements
- Established a standard for social media at individual Starpower competitions around the world
- Effectively trained regional show managers to properly create social media posts and/or delegate tasks to capable employees onsite for competitions under their responsibility
Regional Show Manager
Feb 2015 – Aug 2015
Responsibilities
- Hosted and directed dance competitions throughout the United States
- Managed a small staff of 10-15 employees
- Emceed award ceremonies for each event

Miss Teen (Formerly Nationals Inc)
Mar 2013 – Feb 2015
Email Marketing Director
Jan 2014 – Feb 2015
Responsibilities
- Organized and optimized email lists for use in each marketing campaign
- Created and edited each email blast from previous marketing campaigns
Achievements
- Established email marketing campaigns reached a 50% open rate for Miss Teen
- Created campaigns to upsell and market new products to the same target audience(s)
Pageant Show Director
Mar 2013 – Feb 2015
Responsibilities
- Travel and manage regional events across the United States
- Coordinate onsite registration process
- Manage and coordinate event each weekend
Achievements
- Managed small team of employees and temporary help to create shows for at least 100 participants and 1,000 attendees at each event
Pageant Master of Ceremonies
Mar 2013 – Feb 2015
Responsibilities
- Hosted pageants throughout the United States in front of audiences of more than 1,000 at each event
- Ran and directed rehearsals for more than 100 contestants at each event

Showbiz National Talent
Jan 2012 – Mar 2013
Regional Marketing Director
Jan 2012 – Mar 2013
Responsibilities
- Marketed to dance studios on the East Coast United States
- Hosted and directed 13 East Coast regional dance competitions, managing over 2,000 routines, 750 dancers and 1,500 attendees per year with a small team of 10 employees per competition
Achievements
-
Sold out three brand new competitions in cities in which Showbiz hadn’t had a presence in more than 10 years

Nationals Inc
Jul 2009 – Dec 2011
Pageant Master of Ceremonies
Jul 2009 – Dec 2011
Responsibilities
- Hosted pageants throughout the United States in front of audiences of more than 1,000 at each event
- Ran and directed rehearsals for more than 100 contestants at each event
Jeremy’s Education

University of Maryland University College
May 2013 – Aug 2015
B.A. Communication Studies
Earned Aug 2015
Achievements
- Graduated Magna Cum Laude
- Dean’s List 7 Semesters

University of Maryland Baltimore County
Aug 1999 – May 2006
Psychological Studies
Achievements
- Founded and served as the Vice President of the Upsilon Theta Chapter of Tau Kappa Epsilon
- Performed with the UMBC Gospel Choir
Jeremy’s Skills
I have worked in communication for over 10 years, within various capacities. I added further skills in graphic and web design and video editing for nearly five years, many of which were self-taught.
Digital Marketing Tools
- Email Marketing
- Social Automation
- Social Media Marketing
- Google Analytics
Web Design Tools
- WordPress
- WordPress Visual Builders
- HTML
- CSS
Adobe CC Tools
- PhotoShop
- Illustrator
- InDesign
- Premiere
- After Effects