Jeremy McKoon

My Resume 

I’m Jeremy McKoon

Jeremy McKoon

Jeremy McKoon

DESIGNER AND MARKETER

For over 10 years, I have communicated professionally on and off the stage. This experience taught me a lot about audiences and how to read and adapt to them. Your audience is the most important part of all your communication elements. See the connection?

Jeremy’s work experience

Starpower National Talent

Feb 2015 – Ongoing

Senior Marketing Director

Aug 2017 – Ongoing

Responsibilities
  • Website and SEO consultation
  • Email marketing consultation
  • Blog and Newsletter consultation and content creation
  • Design and manage social media content across various channels
  • Create and edit video for all digital marketing efforts and channels
  • Coordinate social media and digital marketing efforts on up to eight shows per week
  • Design and managing Snapchat Filters for Starpower and its sister companies
Achievements
  • More than doubled Starpower’s Instagram following to nearly 40,000
  • Starpower reached an average 800 engagements per post in 2018 on Instagram
  • Nearly doubled Starpower’s Facebook following to more than 32,000 followers
  • Positioned Starpower and its sister companies as world leaders on Snapchat Filters in the dance competition industry, achieving more than 2.5 million views at less than 1/2 a cent per view

Regional Marketing director

Aug 2015 – Ongoing

Responsibilities
  • Market to dance studios on the West Coast United States
  • Host and Direct up to 14 regional dance competitions, managing over 5,000 routines, 1,000 dancers and 2,000 attendees per year with a small team of 10 employees per competition
Achievements
  • Re-established Starpower as the premier dance competition on the West Coast United States, projecting over 6,000 routines and nine sold out shows in 2019

Social media Director

Aug 2015 – Aug 2017

Responsibilities
  • Designed and managed social media content across various channels
  • Created social media contests geared to increase Starpower’s following online
Achievements
  • Established a standard for social media at individual Starpower competitions around the world
  • Effectively trained regional show managers to properly create social media posts and/or delegate tasks to capable employees onsite for competitions under their responsibility

Regional Show Manager

Feb 2015 – Aug 2015

Responsibilities
  • Hosted and directed dance competitions throughout the United States
  • Managed a small staff of 10-15 employees
  • Emceed award ceremonies for each event

    Miss Teen (Formerly Nationals Inc)

    Mar 2013 – Feb 2015

    Email Marketing Director

    Jan 2014 – Feb 2015

    Responsibilities
    • Organized and optimized email lists for use in each marketing campaign
    • Created and edited each email blast from previous marketing campaigns
    Achievements
    • Established email marketing campaigns reached a 50% open rate for Miss Teen
    • Created campaigns to upsell and market new products to the same target audience(s)

    Pageant Show Director

    Mar 2013 – Feb 2015

    Responsibilities
    • Travel and manage regional events across the United States
    • Coordinate onsite registration process
    • Manage and coordinate event each weekend
    Achievements
    • Managed small team of employees and temporary help to create shows for at least 100 participants and 1,000 attendees at each event

    Pageant Master of Ceremonies

    Mar 2013 – Feb 2015

    Responsibilities
    • Hosted pageants throughout the United States in front of audiences of more than 1,000 at each event
    • Ran and directed rehearsals for more than 100 contestants at each event

      Showbiz National Talent

      Jan 2012 – Mar 2013

      Regional Marketing Director

      Jan 2012 – Mar 2013

      Responsibilities
      • Marketed to dance studios on the East Coast United States
      • Hosted and directed 13 East Coast regional dance competitions, managing over 2,000 routines, 750 dancers and 1,500 attendees per year with a small team of 10 employees per competition
      Achievements
      • Sold out three brand new competitions in cities in which Showbiz hadn’t had a presence in more than 10 years

      Nationals Inc

      Jul 2009 – Dec 2011

      Pageant Master of Ceremonies

      Jul 2009 – Dec 2011

      Responsibilities
      • Hosted pageants throughout the United States in front of audiences of more than 1,000 at each event
      • Ran and directed rehearsals for more than 100 contestants at each event

        Jeremy’s Education

        University of Maryland University College

        May 2013 – Aug 2015

        B.A. Communication Studies

        Earned Aug 2015

        Achievements
        • Graduated Magna Cum Laude
        • Dean’s List 7 Semesters

          University of Maryland Baltimore County

          Aug 1999 – May 2006

          Psychological Studies

          Achievements
          • Founded and served as the Vice President of the Upsilon Theta Chapter of Tau Kappa Epsilon
          • Performed with the UMBC Gospel Choir

            Jeremy’s Skills

            I have worked in communication for over 10 years, within various capacities. I added further skills in graphic and web design and video editing for nearly five years, many of which were self-taught.

            Digital Marketing Tools

            • Email Marketing
            • Social Automation
            • Social Media Marketing
            • Google Analytics

            Web Design Tools

            • WordPress
            • WordPress Visual Builders
            • HTML
            • CSS

            Adobe CC Tools

            • PhotoShop
            • Illustrator
            • InDesign
            • Premiere
            • After Effects

            Connect with Jeremy

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